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Google’s Search for Product Success
The Nexus Q, Google’s attempt to develop a product to stream media, certainly looks cool: a black orb with a …Continue reading »
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A Business Giant Moves into Consumer Markets: The Expansion of Lenovo
Lenovo made its reputation in China as a the provider of choice for a wealth of business accounts. For much …Continue reading »
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Black Knee Socks as a Fashion Trend? A Clothing Line by the U.S. Postal Service
The woes of the U.S. Postal Service have been well publicized. The government service keeps losing money, even as stamp …Continue reading »
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Apple’s Smart Watch: (Maybe) Coming Soon, but No One Is Talking for Now
Does Apple have the technology to make a curved glass watch, filled with smart technology? For now, there is no …Continue reading »
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Getting the News to Facebook Fans—Second? Lay’s Flavor Contest Winners
When Lay’s decided to introduce a new chip flavor in its U.S. market, it planned to turn to the crowds, …Continue reading »
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Netflix Seeks to Ensure Customer Loyalty Among the Very Youngest Consumers
Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …Continue reading »
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Getting Angry in New Realms: As Angry Birds Enters the Video Market, Rovio...
From its origin as the developer of an app filled with cross-looking, animated birds, the Finnish company Rovio is hoping …Continue reading »
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Divided Attention, Increasing Revenues? Producing Television Content for...
According to recent Nielsen reports, television watchers no longer just watch television. Instead, approximately 40 percent of them have the …Continue reading »
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A Crumbling Cupcake Model: Does the Failure of One Chain Mean the End of the...
Not all too long ago, it seemed like cupcakes were taking over every block, mall, and shopping district in the …Continue reading →
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Global Filmmaking: How China Is Importing and Reconceiving of U.S. Romantic...
For filmmakers and productions studios, remakes of popular films offer a nearly guaranteed hit, because viewers who loved the original …Continue reading →
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Ripley on Preorder: How Sega and GameStop Rely on Film Stars to Sell Video Games
For gamers who want the most authentic experience playing the latest iteration of the Alien franchise, Alien: Isolation, the …Continue reading →
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Unleashing the Beat When No One Is Dancing: Can EDM Festivals Succeed in China?
When the words don’t matter, the music should be global, right? Electronic dance music (EDM) relies mainly on the beats …Continue reading →
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Charging Up Without the Wires: IKEA’s New Product Line Innovations
With its new “Home Smart” line of furniture, IKEA is showing its own smarts. The range of desks, lamps, and …Continue reading →
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The Premium Soda Market, As Interpreted and Targeted by Pepsi
With the assertion that, despite some sales declines, people still love their carbonated beverages—whether they call them sodas, colas, pop, …Continue reading →
View ArticleA Toy Company for a New Age: How Mattel Is Reinventing Itself for Modern...
To get modern kids engaged with a toy, it likely requires more than conventional products have offered. A simple doll …Continue reading →
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